I received a newsletter email from a social media expert recently. It looked as it was written specifically for me. My name was mentioned within the text in several places. Since I don’t know her personally, I am assuming that she has done her homework and has put me in with a list of people who have similar interests as mine and used technology to speak directly to me. Whatever is the case, I feel connected and interested in receiving her newsletter every month. This is the future of business communication in a highly targeted global community, and technology makes it possible. As I establish my new business, I am learning better ways of communication. I sought the expert advice of Jan Yanehiro, Direcotor of Multimedia Department at the Academy of Art University in San Francisco. Jan insists on originality and clarity of the message which will never change. She says communication is story telling that should evoke emotions with your listeners, and you know its effectiveness when you bring a change in their thoughts or actions. The essence of communication is passing on your message in a way to be understood by the receiver.Good communication leads to leadership, or maybe it’s the other way around, as James Humes, author and speechwriter, says, “The art of communication is the language of leadership.” As business owners, we must be aware of the changes and adapt to the new ways of doing business every day. An important part of our success depends on how we deliver our message and where we are reaching our target audience. Jan Yanehiro, who co-hosted the Evening Magazine TV show from 1976 to 1991, offers the must-have-tips from her fifteen years of on-air experience for better communication. The first time I met her it was during an open house presentation for prospective students four years ago. I remember her talking about media and the future of communication. Now, the future has arrived, and almost all of her predictions are here: videos are the future; Twitter is going to be big; everything will be available mobile and on demand. Personalized broadcasting of yourself and your message through multiple channels is still the uptrend.   These are the total ingredients for today’s communication needs:

1. Content – Must be original and compelling
2. Message – Must be clear and contain only one idea at a time
3. Delivery – Must be fast to grab attention in seven seconds or less
4. Presentation – Must be done professionally whether it is a blog, a video, a photo or a sound.

I have included the following resources for further information. Resources:

• The Truth About Better Business Communication (Collection)
• How to communicate Better at Work
• Better Communication For Better Business – But How?

Please feel free to comment and add your thoughts on this subject below or contact me with your questions and comments. Lets never stop learning!