Starting off in the world of networking is really hard. Your guards and defenses come up; you start to question your business and wonder if you have all the kinks worked out. I learned all this the hard way when I was stuck in a networking meeting like a shy little girl at the school dance, waiting for someone to come up to me. Then I noticed I wasn’t the only wallflower. It took many tries to feel comfortable to start and hold a meaningful conversation. However, my battle is not over yet. I sought the advice of Susan RoAne, an international bestselling author, a motivational business keynote speaker, and a coach, who is an expert on networking. Networking is a critically needed skill for success in personal and professional life. We always depend on others to reach to our goals. It is always easier and faster to get what we want if we know the right people in the right places. This, of course, depends on us being in the right place with the right people. More important than that, we need to constantly talk about what we do until a stranger have the confidence to refer us to their friends. The ultimate goal of your networking is that people know us and can describe what we do. Networking is a skill set as well as a calculated action plan.

• First, show up
• Second, make connections
• Third, follow up

Susan RoAne points out to look at networking as helping the people we meet. This change in attitude will put us at ease and take the part of “work” out of “network.” She also emphasizes that we shouldn’t be judgmental about people’s first impressions. I am assuming that Facebook CEO, Mark Zuckerberg‘s, casual fashion changed the perception of dressing for success. Another important step in networking comes after the actual meeting. We need to follow up by sending a short email or invitation to our Twitter or LinkedIn accounts. In addition, these are the four major tips to remember for effective networking:

1. Practice your self-introduction. A good example is from 007 Movie: “I am Bond, James Bond” because it shows confidence and personality.
2. Be yourself. People connect more to real personality and sincere conversation.
3. Have a clear message. Tell people what you do in less than thirty seconds – known as elevator pitch.
4. Hang around the desert table. You can always start a conversation there.

If I can help you get what you want, or you have something valuable to offer, invite me to be in your networks. I will do the same for you. Happy Networking! Farima