Many business owners are skeptical about using the services of Groupon.com. This is a deal-of-the-day website that is localized to major markets in the United States and Canada.
Pros:
- You don’t pay anything upfront to put up a deal; they take part of your sale.
- Excellent advertising tool as it sends your offer to thousands (maybe tens of thousands) of email subscribers
- Brings in new customers to your door right away
- Good search engine optimizer for products or services
- Great social media opportunity
Cons:
- You might break even or even lose some money
- You create extra burst of activity for your business, so you need extra man power & supplies
There is a reason behind all of our actions, and smart business people take caution and risk at the same time to try new things. I guess you will not get the full scope until to have tried it.
Here is Blue Dot Framing owner, Jay Joya, commenting on his Groupon deal.
Please feel free to add to my list of pros and cons with your comments. Make sure to share if it helped you make a decision in any way.
